Genesis Events, renowned for its innovative and engaging events, recently orchestrated a delightful activation for BenNevis Ice Cream. The event was a perfect blend of branding, experiential marketing, and consumer engagement.

Key Highlights of the Activation:

• Immersive Brand Experience: The activation transformed public spaces into vibrant ice cream paradises, creating a memorable experience for consumers of all ages.
• Creative Sampling Strategies: Innovative sampling techniques were employed to entice passersby, including eye-catching displays, interactive games, and enticing giveaways.
• Social Media Integration: The event was amplified through social media campaigns, encouraging user-generated content and fostering online buzz.
• Strategic Partnerships: Collaborations with influencers and local businesses further elevated the brand’s visibility and reach.

By seamlessly integrating these elements, Genesis Events successfully elevated BenNevis Ice Cream’s brand awareness and generated positive brand sentiment. The activation left a lasting impression on the audience, solidifying BenNevis’ position as a beloved ice cream brand.